Lesson 19

Sell With Easy
 Basically, selling anything requiring process. If we can predict the outcome, then the possibility for greater SUCCESS. Similarly, to be successful selling, then we must know the motives behind the mind of the buyer. To be easy to remember, then motif is abbreviated 5P:
1. Profit: People buy with a profit motive
Example:
All traders have this motive, people buy a home / kiosk / shop with the purpose of investment, people buy used cars for resale, people who buy stocks, mutual funds, etc.. All groups of people are profit seekers.
2. Pleasure: People buy with a motive to get pleasure.
Example:
People who bought tickets, and purchase vacation packages, buy amusement equipment CD / VCD / DVD, buy children's toys, etc..

3. Pride: People buy with the motive to feel proud (for self-actualization).
Example:
People who buy HP's coated with gold, people who buy cars Mercedes / BMW, people who buy expensive jewelry, etc..
4. Peace of Mind: people bought with the motive to feel calm / peaceful / comfortable.
Example:
People who buy life insurance, fire insurance, etc..
5. Pain Avoidance: People buy with the motive to avoid pain / misery.
Example:
People who buy food supplements, multivitamins, fitness equipment, etc..

If we can recognize these motifs, the process of selling something is going to be easier because we will focus on the process of persuasion on the person's primary motive. What should the prospective buyer di-explore/dijelaskan is owned by the product benefits in meeting the person buying motive. For example, products sold in the form of multivitamins, then the benefits must be explained is able to keep skin smooth and glowing, seem durable so easy, not easy to have the flu, the body remains fresh despite working 14 hours a day, etc..

In the process of selling, consider the situation of consumer psychology.There are 4 situations:
Logic vs. Emotional
1. Need and Want to Buy
2. Need, but Not Want to Buy
3. No Need but Want to Buy
4. No Need and Do not Want to Buy
Situation 1 the easiest to sell, while situations 2 and 3 need to be fanned in order dikompori and buying process. Situation 4 do not be enforced.