Lesson 14

Building a Network-Marketing Organization With ABC Technique
If you have recently joined a network-marketing business, you will be asked to write down a list containing the names of people known good friends, relatives, family, colleagues, friends office, and so forth. Then, you are asked to contact those people to tell the business opportunity you offer. This method is a method that has been practiced for more than half a century. Although the method is quite simple, but only a few people who managed to do it successfully.
If so, how to increase the level of success in recruiting in network-marketing business?
In order to increase the level of recruiting success, you must realize that recruiting activity is a process that consists of several parts:
One, you offer a business opportunity, a chance to become boss.
Two, you offered the opportunity to join a network-marketing company.
The two steps above correctly you need to pass before you can invite your prospects to join the network-marketing business you run.
What percentage of people who you know want to be a boss and having your own business?
I am sure, if possible, more than 85% of the people you know dreams of becoming their own boss and owning a business. That is, if the constraints that exist can be overcome, 85% of the people who you know will choose to be a boss and run your own business than working for someone else.
If so, why not all of the 85% of people you know are running their own business? Usually caused by the existence of several obstacles, among others:
A: It takes a large capital to start a business.
Two: It takes a lot to manage a business.
Three: The risk to start a business is very high.
Four: Do not know how to start and run a business.
With ABC technique, you can gradually offer network-marketing business to your prospects. With ABC technique, the four constraints that hamper a person to run your own business can be disabled so that your potential to recruit also increased significantly.
The stages contained in the ABC technique is as follows:
One, Phase A: Remove the constraints that exist.
Two, Phase B: Eliminate doubts that arise.
Three, Stage C: Learn seriously and made the decision to join or not.

Stage A: Remove the constraints that exist.
Scenario: You and a friend were talking casually sipping coffee. Then you try to see if your friends are good prospects for network-marketing business. The following is a discussion about the progress:
You: I feel it's time for me to start a small business. You never think to do the same?
Your Friend: Of course. I have many times thought to start running a small business.
You: Why are not realized?
Your Friends: It is difficult to be realized. Too many problems .... Need big capital, need very much time commitment, the stakes are huge in the middle of the monetary crisis. After all, I am not an engineer. I do not have a business background.
You: Well, you are wrong. What if I show you a business that can be started with little capital, can be run on a part-time, have a very minimal risk. In addition, you also will be given training and free training. Are you interested?
Your Friend: Well, I certainly interested.
You just practice the Phase A of the ABC technique. At this stage you describe the potential offered by network-marketing business, without mentioning the words of the network-marketing or MLM.
Phase B: Remove the existing doubts.
At this stage, you begin to mention the term "network", "network" or "multi-level". Usually at this stage, you will know if a prospect is enthusiastic about the network-marketing business or not.
There are several types of prospects in Phase B ABC technique. Meraka types are:
Type Skeptic, that is, people who think that the network-marketing is a kind of doubling money fraud, money games and so forth.
Neutral type, that is, people who had a cursory hearing about some of the network-marketing companies are great, but have never seriously studied this business.
Potential type, that is, people who are interested to memempelajari more about network-marketing business.
In Stage B, you aim to eliminate doubts in the minds of your prospects by providing accurate and truthful information about network-marketing business. This information may include articles written by several celebrities and public figures. The purpose of Phase B is to present the network-marketing business in general as a legal business, and potentially low-risk tinge, and not to promote your business or network-marketing company that you run.
If you meet with a Type or Type Neutral Skeptic, your chances of success through Phase B with quite limited success. This is because Type Skeptic has a view of the network-marketing industry is difficult to remove. As for the Neutral type, chances are they are not interested because of other reasons.
If you meet with potential type, you can skip directly into Phase B and Phase C.
Stage C: Learn seriously and made the decision to join or not.
In Phase C ABC technique, you give a presentation on network-marketing company that you run. In addition, you also need to explain about some of the main products and business-plan of the network-marketing company that you run. After that, then you invite your prospects to take the decision to join.
The main key of success recruiting and developing the network-marketing organization is not of convincing prospects about potential network-marketing business, but the prospects invited to see and study the network-marketing business. Usually after a serious prospect to see and study the network-marketing business, he will be moved to try to run it.
ABC techniques were applied both to increase the ratio of people to see and study the network-marketing business seriously. The more people who managed to whom you want to learn the network-marketing business, the greater the success of the recruiting process in developing a network-marketing business organizations you.