In the field of franchising, the criteria of age, gender or diploma is not too important but the franchisor franchisee recruiting candidates based on personal qualities and professional. Some reflections to be done before plunging into this field ... because to become a franchisee, you basically have to become chairman of the company!
1. -Am I ready to become business leaders?
- Do I have to meet specifications of the status of the entrepreneur (which is diametrically opposed to employees)?
- Am I ready to take risks and increase my work hours?
- Do I have the charisma and competence to manage an SME?
- Do I have the talent trade (contacts, merketing, merchandising)?
- Am I pretty autonomous?
- Do I have the capacity to manage and mediate a team?
2. -Am I ready to become a franchisee?
- The concept is interesting how I? I'm interested in what products?
- Can I convince the franchisor and the donor funds?
- Am I ready to follow the game frachise / franchises (reproduce the concept, to pay royalties, share experiences, support supervision)?
- Can I give time and invest some money to reflect and try to move forward without stopping?
- Do I dapt pidah move geographically and to unify the life of my franchisees with my personal life?
3. - Does my professional goals?
- Does my professional experience to support this project?
- What are the major changes compared with the experience of previous experience?
- What is my goal as a franchise? Money, professional development, a stage prior to the next stage?
- Am I going to take one unit of an existing franchisee or create my own activity?
4. - How is my financial situation?
- I'm interested in how the franchisor financial demands?
- Can I finance the search period, negotiations and start the activity?
- Do I have sufficient personal funds?
- Am I ready to sell that I have to plunge into the franchise business
Rabu, 01 Desember 2010
Questions to ask before plunging into the franchise business
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DEFINITION OF FRANCHISE
Some basic terms (according to the European Code of Ethics)
Franchise
Franchise (franchise) is a commercial development strategy of product, service or technology is based on a close and continuous cooperation between companies legally and financially independent, the franchisor (Franchisor) and franchisees (franchise receiver).
Franchisor
Franchisor (Franchisor) grants the franchisee the right to use the franchisor's intellectual property owned and committed to comply with regulations.
franchisor must have a concept of «know-how» that has been tested and proven success in the market. The goal is to accelerate the development of network providers profit franchisor than when doing his own business development.
Franchisee
Franchisee may, in providing financial contributions / financial, both directly and indirectly, using the brand, «know-how», methods and commercial techniques, procedures, etc..
Franchisor is a company leader must have expertise and competence and to avoid actions without mature consideration.
Franchisor will provide commercial assistant and / or techniques on an ongoing basis, in accordance with the written franchise contract.
In other words, the franchise business are:
The company's strategy:
a. where the franchisor to develop business networks
b. upon the success he had, business concepts and know-how
c. Enhancing the benefits of network
d. Cooperation with oranisasi / other companies, other franchisees
e. realize the same success by the franchisee
f. and utilize the help of the franchisor to achieve the above objectives
The company's strategy is important:
a. to transfer «know-how» of his franchisor to the franchisee
b. in the sharing of roles between the franchisor and franchisee
c.Peran constant in helping franchisor / franchisee assistance
d.bagi Franchisee in following the rules
e. in keeping the promises given to customers
f. Equitable sharing of benefits
g. A fair comparison between independence and uniformity of tissue
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Kamis, 11 November 2010
Lesson 20
Why 9 Out of 10 People Who I Act Sudden Abdominal Pain At the same time?
I have just joined one of the network business, and eagerly invite friends and relatives to attend the presentation or seminar will be held at a five star hotel. Some friends gave a positive response and promised to come during a presentation that lasts. With the same spirit Andhika tell sponsors that there will be 10 people who would be willing to come meet invitation.
Arrive on the day of the seminar will be held, I do not forget to re-confirm on the morning of friends and relatives, and all states will be present.
In the afternoon, I am prepared to go to the hotel, after a shower and out the door of his house, suddenly his cell phone rings, the other side of his friend's voice say, "Sorry heavy, I think this afternoon I ate one, so now the abdomen cave sick, we'll set it again. " Continue Sayaa replied, "okay, next week there is a chance". After ituSaya went to the Hotel. Throughout the journey HP Sha ring 4 times. He received the news of 4 friends who claim not to be present and all provide reasons for abdominal pain.
After reaching the hotel, its sponsors asked how that would be present, with a steady Andhika answer, there are 5 people who will attend.
Presentations will last 10 minutes, 5 people had been waiting for nothing is sticking, Andhika've been trying to contact their HP but does not work, there is an entrance to the mail box, some are not removed. Final seconds, emerged one of his friends who are willing to meet the invitation Andhika.
The next day, 2 people contact I have to apologize for not being able to come because of abdominal pain and HP also his chance again low batt. While 2 others there was no news story. Sayaa try to invite back to 9 people is to be present on the occasion next week.
Guess how much that will appear in next week? There will be millions more reason to be submitted to Andhika to not comply with the invitation.
There is what is wrong?
This often happens to a beginner who get into the business networks, but are not equip themselves with basic knowledge about inviting the right technique.
Is there a correct technique of inviting? Of course! Many people thought that the inviting prospective business partners as easily invite people to watch movies, so they get stuck and always follow the wrong pattern, and in the end they said that the network business is a difficult business.
Before discussing how to invite it right, you should first define what is meant by inviting prospective business partners. Invite can be interpreted as a process for preparing someone to meet physically and mentally with us so it's ready to listen to information that will be given.
Many cases we can bring a person physically, but mentally concerned a deaf ear to receive the information provided. This is tantamount to inviting people we do not succeed it.
Why is it important to learn to invite?
Network-marketing business has grown more than 15 years in Indonesia, and during its growth has been much negative energy that circulated so many people are allergic to hear the network-marketing business and MLM.
In addition, many frauds committed by irresponsible elements in the guise of MLM business. Besides, many actors from MLM who do not commendable practices that are invited to feel cheated after attending a ceremony.
How to invite the right process?
1. Before doing the inviting, an important step that must be done is to create prospect lists (list name) first. It is important to facilitate the process of inviting, write on the list, why the person you invite, write the number telp.nya, the results of his talk, when to follow up last and so on so that will simplify your next job. It is recommended you have at least 200 names on the list.
2. Common mistake often made by beginners is to make a presentation beginning at the invite. Remember!, Was not invited presentations. You may enthusiastically say that I've found an exceptional business with the system works like this, the products are good, solid company blah blah blah blah. But what the reaction from people you invite, in his heart he would say, well ...., This one from Mayora. (Meaning he'll draw a conclusion what is the difference with others, people who previously also said the same thing, but after I attended was the same as the others).
3. Inviting the most correct is do it with short, do not tell you about the system, about products, about passive income. But the most important thing is to draw interest to listen to us.
4. So if not the story of systems, products and income, what to tell anymore? Tell us about your excitement. This business will run well if kept simple, meaning Ceritalah to your friends just like you're able to reduce your weight by 10 kg within 1 week without feeling tired, or on your face free from acne now using the drug only during 3 days. So tell them that you have found an another alternative to achieve your dreams, but it can not be explained by telephone, so you want to meet him to share this excitement.
5. The most important thing is we have to provide an alternative to parties that were invited, for example, would meet Monday or Wednesday, at the hotel or elsewhere. Try our control, so do not ask when and where.
6. Consistency is also an important factor in the process of inviting, preferably every day to invite 2 people in one day than to invite 20 people, but only 3 months longer invited another 20 people.
7. What if the invited continue to urge and ask questions. Answer me that we need some numbers and pictures to explain, so if only by telephone misunderstandings can occur.
8. Be aware that many people do not want to go to the hotel, because in their minds a presentation at the same hotel with MLM presentation. And if we ask again what it can not explain their MLM business especially with the network. Therefore, do not force shall meet at the hotel, give alternatives to meet somewhere else that is more neutral.
9. That should be avoided at the time of presentation are the places that are too crowded, so would interfere with concentration. And also should not make a presentation at the workroom of people who were invited, because usually the concentration will be broken at the time he had to accept incoming calls.
10. Tips for the latter is, be relaxed before you lift the phone, do not fear rejection, kaena every rejection is not addressed to you personally but they are not ready to listen. Maybe in six months they'll be ready to listen. Continue to invite, learn from each rejection that happens, after a long time you will become more proficient. No baby is born immediately be able to run before they learn to sit, crawl and walk. Do not you quit.
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Lesson 19
Sell With Easy
Basically, selling anything requiring process. If we can predict the outcome, then the possibility for greater SUCCESS. Similarly, to be successful selling, then we must know the motives behind the mind of the buyer. To be easy to remember, then motif is abbreviated 5P:
1. Profit: People buy with a profit motive
Example:
All traders have this motive, people buy a home / kiosk / shop with the purpose of investment, people buy used cars for resale, people who buy stocks, mutual funds, etc.. All groups of people are profit seekers.
2. Pleasure: People buy with a motive to get pleasure.
Example:
People who bought tickets, and purchase vacation packages, buy amusement equipment CD / VCD / DVD, buy children's toys, etc..
3. Pride: People buy with the motive to feel proud (for self-actualization).
Example:
People who buy HP's coated with gold, people who buy cars Mercedes / BMW, people who buy expensive jewelry, etc..
4. Peace of Mind: people bought with the motive to feel calm / peaceful / comfortable.
Example:
People who buy life insurance, fire insurance, etc..
5. Pain Avoidance: People buy with the motive to avoid pain / misery.
Example:
People who buy food supplements, multivitamins, fitness equipment, etc..
If we can recognize these motifs, the process of selling something is going to be easier because we will focus on the process of persuasion on the person's primary motive. What should the prospective buyer di-explore/dijelaskan is owned by the product benefits in meeting the person buying motive. For example, products sold in the form of multivitamins, then the benefits must be explained is able to keep skin smooth and glowing, seem durable so easy, not easy to have the flu, the body remains fresh despite working 14 hours a day, etc..
In the process of selling, consider the situation of consumer psychology.There are 4 situations:
Logic vs. Emotional
1. Need and Want to Buy
2. Need, but Not Want to Buy
3. No Need but Want to Buy
4. No Need and Do not Want to Buy
Situation 1 the easiest to sell, while situations 2 and 3 need to be fanned in order dikompori and buying process. Situation 4 do not be enforced.
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Lesson 18
SUCCESS
First, measure the mental attitude and our success. Being successful people, successful people must have the mental. First of all is about dreams or ideals. Successful people have dreams or ideals are great., Different from ordinary people who just have a dream that is simple and easily achieved. The second successful attitude is not afraid to fail. During this school, working environment, or family, we are taught to never fail but never taught how to cope with failure. This is causing us to be afraid of failure, fear of loss, fear of wrong, and so forth.
Second, want to see other people's success. We feel that our life has been quite successful, well established, both in terms of career, wealth and good name. Teteapi let us look at the wider world outside us, there may be a more successful and better than us. Not to be envious to see the success of others, but to spur ourselves to be more successful. And the point is that we should not be a frog in a shell.
Third, the concept of Cashflow Quadrant. In a book written by Robert T. Kiyosaki, he mambagi man into 4 groups seen from the origin of that person. First group of employers, which is a group of people who work gain salary each month. Example: Teachers, civil servants, profersional office, and company officials. Both groups, SELF employer, group of people who get money from his skills as doctors, lawyers, consultants, builders, etc.. BUSINESS Third group, namely people who get money from his business. Not to mention they work for money but the money work for them as owners of cooperatives, franchises, distributors, etc.. INVESTOR Fourth Group, the people who get money from their efforts they invest in various businesses such as shares, property companies, banks, etc..
Fourth, the learning investment. It must be admitted that, quadrants of the most established is the investor. Here we use our excess money to invest in various businesses and create a variety of businesses. In the science to be learned dikuadrant is how to use money as org is not like the poor rich. That is we use our money properly and useful, not only spree-loving and just rah-rah.
Fifth, kekutana network and the Sixth, is to learn to lead.
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Lesson 17
Not Thinking I Need Most. Just Do It!
In the course of my career at the network-marketing industry, diverse people with different characteristics and backgrounds have I encountered. By the time I do a business presentation to tell the network-marketing business opportunity to these people, the response I received was also mixed. Many who give a positive response, not a few also who gave negative responses.
The above is an ordinary thing and I have received as a consequence of running the network-marketing business. To be sure, I understand that to get a high income in the network-marketing, I have to have a large network of distributors and has consistently recorded a sales turnover is relatively high.
I am always reminded to distributors in my network that the bonuses they will receive each month will reflect the development of networks and their network turnover.
Often a distributor has made it difficult to visualize in order to have a network-marketing network of thousands of people. I think, this is caused by unfamiliar within the paradigm of "LINEAR INCOME".
In the network-marketing, you only need to trace and duplicate the things that have been done by upline-upline/mentor you who have been successful in developing their networks, with automatic you will achieve success as well. Better yet, if you can take advantage of technological developments to facilitate and to the efficiency of these activities so that time to achieve the desired result can be shortened.
Instead you are confused and worried about whether you can afford to build a network that has thousands of distributors and a high monthly turnover, you'd better do just what is being taught by people who have been successful in network-marketing business.
Like the motto of one brand of sports equipment: JUST DO IT!
Instead of confused thinking about how, JUST DO IT.Instead of worrying about your ability, JUST DO IT.Instead of a grandiose plan, JUST DO IT.Instead of wasting time, JUST DO IT.Than most to complain, JUST DO IT.Than most think, JUST DO IT.Than most of the way, JUST DO IT.
By JUST DO IT, you and learn and improve your ability to run a network-marketing business. Apply JUST DO IT consistently finds that network-marketing business you will provide the results you've dreamed of
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Lesson 16
Why A Positive Attitude Outlook Negative Next Day Being Changed?
Have you ever experienced anything like the title above? On one day, you managed to invite the prospect to listen to a business opportunity that you offer. The prospect of giving a good response to the offer. After presenting the data required as a condition to be registered as a member, then your prospect has said it will make a payment on the next day.
You can not wait for the turn of dawn to receive payments from the new team member. But what happened? You had news that the long-awaited payment not be made with a thousand and one reasons that sound logical. Why does this happen often? It seems there are errors in the process of closing your actions.
Although you have provided information properly at the time of presentation so that you are greeted with a positive outlook, but most people have the attitude to play it safe and fear deceived. So they will give this answer looks good and makes sense, but give me time a couple of days to provide answers.
So what do they do after that? They will begin to take another close friend or close family member to join. But because of lack of knowledge, so that even invited to give warnings and negative signals, so that your prospect to be back and feel a business that you offer is too difficult for him.
So what should be done to avoid the occurrence of these cases? First you have to appreciate the attitude of the prospect to think in advance, but must be made a security fence that he had not told in advance to another party by saying:I agree that you must have faith in the round to succeed here and it was very good. But for the good of you, if there are other parties who must be consulted in making decisions, it will be much better if confronted again with me. And if there is anything unclear, please contact me again, because if you have toothache then went to the dentist instead of an eye doctor, and also applies here, you better ask the people who really understand about this business of on to people who do not understand and will hinder you to succeed.I support your stance, now consider the well-to join or not. Do not talk to others before you decide. Because you've sung proverbial one new song, then when you sing to another party, then the result is not known because you have not mastered the song. So just decide to join it or not.We recommend that you do not try to ask people first before you join. Because they will ask if you've joined? Because they know you have not joined, then this will be duplicated. So in the end no one will join in this great business.
Good luck, hopefully useful
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Lesson 15
You Fail to Recruit? This is the reason!
Every person who joins with a network-marketing business would know that recruiting activity is the development of uric-pulse a network-marketing network. Without recruiting, networking your business will not be developed so that the resulting bonus you get is also not increased. Most of the distributors consider recruiting activities as one of the most difficult part of developing a network-marketing business.
Doug Firebaugh, a Top Leader network-marketing industry from the United States once said that failure to do recruiting arise as 5 main reasons. These five reasons are:Distributors who do not communicate with prospects: All distributors know that to recruit, they must often introduce network-marketing business that they run to friends and relatives. However, many distributors are not doing it. Why?
The main reason is "Fear."
A good way to overcome the "Fear" is to ask for guidance and training from uplines so slowly "Fear" can be omitted.Distributors are not communicating with prospects: Many times a distributor to set targets that are too low in prospecting activities. A distributor in networking, I asked, "I've been doing presentations 2 times a week for 2 months, but yet there are also joining in my network-marketing business. I do not think I fit in this business. "
If you also experience the above, it might be "science of recruiting" You are still not enough. Maybe in the first few months you will still need doing 20 presentations to recruit a distributor. But with enough practice and guidance from your upline mentor and, most likely the "science of recruiting" You will rise gradually so that you can recruit a new distributor every week.Distributors who do not communicate with the right prospects: Often the distributor network-marketing spending too much time with prospects that are not appropriate. What is meant by the prospect of an "incorrect" are people who are not interested and are also not suitable to run a network-marketing business. Examples are people who like to complain, people who easily give up, people are not interested to increase the income and living standard of his family.
If so, how to type the right prospects?
Type the right prospects are active people who think positive and always try to be more successful. Type these people often associate with other successful people who always think positive and try to be more advanced.
So that you can recruit successful people, you also have to practice habits of successful people with learning how to develop personality through trainings are often held by the upline in the organization and network-marketing company that you run.Distributors who do not communicate properly with the prospect: In the prospecting and recruiting activities, we must put the interests of prospects. We must realize that the business opportunities that we offer must be in accordance with what they want. Do not let us impose the will to a prospect / prospective distributors. If we are too hard so that the prospect of joining our network-marketing business, they could agree to join and pay membership dues as reluctant to refuse. However, if they do not develop their business after joining officially, the development of network-marketing business you will still be hampered.Distributor that is too much talk: Certain people have the habit of talking too much. Recruiting activity should have a presentation and question and answer portion of the balance. Means: recruiting activity is two-way activity. Do not dominate the recruiting activities with your presentation. To be a healthy interaction, you'll want to ask certain points to the prospect / potential distributors, or they are given the opportunity to ask questions. If you dominate recruiting activities with a presentation from you that is a direction, there is the possibility of prospects / prospective distributors into antipathy toward business opportunity you offer.
So the five main reasons that cause the failure of recruiting activities. Hopefully, by knowing the cause of the failure of recruiting, you can avoid it and the more successful in developing your network-marketing business.
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Lesson 14
Building a Network-Marketing Organization With ABC Technique
If you have recently joined a network-marketing business, you will be asked to write down a list containing the names of people known good friends, relatives, family, colleagues, friends office, and so forth. Then, you are asked to contact those people to tell the business opportunity you offer. This method is a method that has been practiced for more than half a century. Although the method is quite simple, but only a few people who managed to do it successfully.
If so, how to increase the level of success in recruiting in network-marketing business?
In order to increase the level of recruiting success, you must realize that recruiting activity is a process that consists of several parts:
One, you offer a business opportunity, a chance to become boss.
Two, you offered the opportunity to join a network-marketing company.
The two steps above correctly you need to pass before you can invite your prospects to join the network-marketing business you run.
What percentage of people who you know want to be a boss and having your own business?
I am sure, if possible, more than 85% of the people you know dreams of becoming their own boss and owning a business. That is, if the constraints that exist can be overcome, 85% of the people who you know will choose to be a boss and run your own business than working for someone else.
If so, why not all of the 85% of people you know are running their own business? Usually caused by the existence of several obstacles, among others:
A: It takes a large capital to start a business.
Two: It takes a lot to manage a business.
Three: The risk to start a business is very high.
Four: Do not know how to start and run a business.
With ABC technique, you can gradually offer network-marketing business to your prospects. With ABC technique, the four constraints that hamper a person to run your own business can be disabled so that your potential to recruit also increased significantly.
The stages contained in the ABC technique is as follows:
One, Phase A: Remove the constraints that exist.
Two, Phase B: Eliminate doubts that arise.
Three, Stage C: Learn seriously and made the decision to join or not.
Stage A: Remove the constraints that exist.
Scenario: You and a friend were talking casually sipping coffee. Then you try to see if your friends are good prospects for network-marketing business. The following is a discussion about the progress:
You: I feel it's time for me to start a small business. You never think to do the same?
Your Friend: Of course. I have many times thought to start running a small business.
You: Why are not realized?
Your Friends: It is difficult to be realized. Too many problems .... Need big capital, need very much time commitment, the stakes are huge in the middle of the monetary crisis. After all, I am not an engineer. I do not have a business background.
You: Well, you are wrong. What if I show you a business that can be started with little capital, can be run on a part-time, have a very minimal risk. In addition, you also will be given training and free training. Are you interested?
Your Friend: Well, I certainly interested.
You just practice the Phase A of the ABC technique. At this stage you describe the potential offered by network-marketing business, without mentioning the words of the network-marketing or MLM.
Phase B: Remove the existing doubts.
At this stage, you begin to mention the term "network", "network" or "multi-level". Usually at this stage, you will know if a prospect is enthusiastic about the network-marketing business or not.
There are several types of prospects in Phase B ABC technique. Meraka types are:
Type Skeptic, that is, people who think that the network-marketing is a kind of doubling money fraud, money games and so forth.
Neutral type, that is, people who had a cursory hearing about some of the network-marketing companies are great, but have never seriously studied this business.
Potential type, that is, people who are interested to memempelajari more about network-marketing business.
In Stage B, you aim to eliminate doubts in the minds of your prospects by providing accurate and truthful information about network-marketing business. This information may include articles written by several celebrities and public figures. The purpose of Phase B is to present the network-marketing business in general as a legal business, and potentially low-risk tinge, and not to promote your business or network-marketing company that you run.
If you meet with a Type or Type Neutral Skeptic, your chances of success through Phase B with quite limited success. This is because Type Skeptic has a view of the network-marketing industry is difficult to remove. As for the Neutral type, chances are they are not interested because of other reasons.
If you meet with potential type, you can skip directly into Phase B and Phase C.
Stage C: Learn seriously and made the decision to join or not.
In Phase C ABC technique, you give a presentation on network-marketing company that you run. In addition, you also need to explain about some of the main products and business-plan of the network-marketing company that you run. After that, then you invite your prospects to take the decision to join.
The main key of success recruiting and developing the network-marketing organization is not of convincing prospects about potential network-marketing business, but the prospects invited to see and study the network-marketing business. Usually after a serious prospect to see and study the network-marketing business, he will be moved to try to run it.
ABC techniques were applied both to increase the ratio of people to see and study the network-marketing business seriously. The more people who managed to whom you want to learn the network-marketing business, the greater the success of the recruiting process in developing a network-marketing business organizations you.
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