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Rabu, 01 Desember 2010

Questions to ask before plunging into the franchise business

In the field of franchising, the criteria of age, gender or diploma is not too important but the franchisor franchisee recruiting candidates based on personal qualities and professional. Some reflections to be done before plunging into this field ... because to become a franchisee, you basically have to become chairman of the company!

1. -Am I ready to become business leaders?
- Do I have to meet specifications of the status of the entrepreneur (which is diametrically opposed to employees)?
- Am I ready to take risks and increase my work hours?
- Do I have the charisma and competence to manage an SME?
- Do I have the talent trade (contacts, merketing, merchandising)?
- Am I pretty autonomous?
- Do I have the capacity to manage and mediate a team?

2. -Am I ready to become a franchisee?
- The concept is interesting how I? I'm interested in what products?
- Can I convince the franchisor and the donor funds?
- Am I ready to follow the game frachise / franchises (reproduce the concept, to pay royalties, share experiences, support supervision)?
- Can I give time and invest some money to reflect and try to move forward without stopping?
- Do I dapt pidah move geographically and to unify the life of my franchisees with my personal life?

3. - Does my professional goals?
- Does my professional experience to support this project?
- What are the major changes compared with the experience of previous experience?
- What is my goal as a franchise? Money, professional development, a stage prior to the next stage?
- Am I going to take one unit of an existing franchisee or create my own activity?

4. - How is my financial situation?
- I'm interested in how the franchisor financial demands?
- Can I finance the search period, negotiations and start the activity?
- Do I have sufficient personal funds?
- Am I ready to sell that I have to plunge into the franchise business

DEFINITION OF FRANCHISE

Some basic terms (according to the European Code of Ethics)

Franchise
Franchise (franchise) is a commercial development strategy of product, service or technology is based on a close and continuous cooperation between companies legally and financially independent, the franchisor (Franchisor) and franchisees (franchise receiver).

Franchisor
Franchisor (Franchisor) grants the franchisee the right to use the franchisor's intellectual property owned and committed to comply with regulations.
franchisor must have a concept of «know-how» that has been tested and proven success in the market. The goal is to accelerate the development of network providers profit franchisor than when doing his own business development.

Franchisee
Franchisee may, in providing financial contributions / financial, both directly and indirectly, using the brand, «know-how», methods and commercial techniques, procedures, etc..
Franchisor is a company leader must have expertise and competence and to avoid actions without mature consideration.
Franchisor will provide commercial assistant and / or techniques on an ongoing basis, in accordance with the written franchise contract.
In other words, the franchise business are:

The company's strategy:
a. where the franchisor to develop business networks
b. upon the success he had, business concepts and know-how
c. Enhancing the benefits of network
d. Cooperation with oranisasi / other companies, other franchisees
e. realize the same success by the franchisee
f. and utilize the help of the franchisor to achieve the above objectives

The company's strategy is important:
a. to transfer «know-how» of his franchisor to the franchisee
b. in the sharing of roles between the franchisor and franchisee
c.Peran constant in helping franchisor / franchisee assistance
d.bagi Franchisee in following the rules
e. in keeping the promises given to customers
f. Equitable sharing of benefits
g. A fair comparison between independence and uniformity of tissue